Cases / identity / UFN identity
UFN identity
This is our take on how the identity of a company that makes it easy for people to manage their fantasy football roosters should look like.
The site offers searchable stats, editorial content, and 3rd party articles about football teams and players. This content is used by regular football fans hungry for information, but can also be used in conjunction with fantasy football play.

The fantasy football application within the site helps fans manage their fantasy football teams from other leagues and allows them to complete against other UFN fans as well.

We were involved in building the identity for the project, as well as the user interface design within guidelines of professionalism, simplicity, and modernity. The identity provides cohesive branding while supporting a user experience that creates loyalty and encourages repeated visits from loyal football fans.