We designed the T-shirts for Sunnyday, a brand which appeals to the 18-28 years old audience.
Before designing the T-shirts, we built from scratch the Sunnyday brand by associating the visuals on T-shirts with the sunny and warm days when people wear them.
In a saturated market with many good players, by using a simple strategy and playful visuals, we created the perfect start for this small business.
We put some good thought into packaging as well, in order to sustain the feeling of smart, fun, and innovative. People seem to appreciate it.
Each T-shirt design is carefully considered and has a unique concept and story.
We all wish you a Sunnyday!