Cases / concept / Skinny Water - Incredibly light campaign
Skinny Water - Incredibly light campaign
The concept behind this campaign is benefit driven, exaggerating the effects that the product might have on the consumer.
Both funny and smart at the same time, this campaign makes you think, and this is all you need to do before taking action and buying the product.

With so much fast food and sodas, people need to stop at some point and think about their health, and Skinny Water is a product which helps them do that.

It has no calories and is enhanced with a unique combination of ingredients that help people lose weight and maintain themselves afterwards.