Cases / product / Grasu XXL / “Curaj” Album Cover
Grasu XXL / “Curaj” Album Cover
Being an upcoming artist, we realized that people need to associate a face with the sounds they hear when they play his album.
To design the cover for Grasu XXL’s upcoming album, we had to bring together both the artist’s image and the vibe of his songs into perfect graphic communication which would make the disc recognizable on the vendors’ stands alongside other musical records.

Being an upcoming artist, we realized people need to associate a face with the sounds they hear when they play his album. We focused on his look and appeal, using photos and light graphic details to create the atmosphere.

This was a project where graphics needed to give a visual shape to the audio content. We built the project from scratch after a short briefing and project planning, starting with an in-house photo session. That was followed by the graphical process, and you can see the result in the samples. We are looking forward to future similar projects because music is a big part of our lives.

Working on a low budget and doing the shooting in house, we didn’t need the best looking photos in terms of light and quality; what we wanted to capture were the emotions and attitude, relying on our post-production skills for the final result. It is exactly as we planned from the beginning. In the first reverse shot, did you notice how the LA sign on the baseball cap maintained a natural position?