Cases / identity / Emblem
Emblem
While crafting the visual identity for Emblem, we tried to offer an inside perspective of the brand.
Emblem is the clothing line born out of the collaboration between a graphic and a fashion designer.

Being the best of both worlds, the brand offers fashion design accompanied by graphic design and art direction.

It is not a combination encountered too often in the clothing lines. For the visuals we used a pigeon and leaf motifs, which suggest nature, paradise, positive thinking, beauty - two in one.

The pigeon shapes form a heart that symbolizes love and passion, with different sense of color and even fabric texture present in the ID.