Cases / print / Discovery Channel
Discovery Channel
Discovery Channel online lets you explore science, history, space, tech, sharks & more, with videos & news, plus exclusives of your favorite TV shows.
Working together with Men in Black, Discovery's local PR agency in Bucharest, we created materials for the regional launch campaign of the Discovery Channel.

Having an impressive audience, a more focused localized presence was needed for the company in order to personalize better the offer for the regional market.

As part of the materials for the launch we did a brochure concept, where the people invited received the invitation in the form of a TV Guide.

The guide included information about the channel, the customized regional program, as well as the actual invitation included in the pages of the publication.